Waterworks The New Modern Art direction. Book design.This catalog was designed to showcase Waterworks product editorially, focusing on bathroom spaces with supporting details to highlight the beauty of the collections. Email CampaignsConceptualization. Story telling. Ecommerce. The New Classics Art direction. Book design.Focusing on the five core fitting families, including one new collection, and a robust mosaic story, this catalog encompasses the entire Waterworks classic assortment and tells these stories in a new way. Waterworks X Shinola Print Design.Shinola, originally a watch company out of Detroit, collaborated with Waterworks to create a custom line of fittings and tile for their new hotel, The Shinola Hotel . Print materials were designed for both Waterworks and Shinola showrooms. Waterworks Kitchen Art direction. Book Design.This was the first Waterworks catalog to be designed in-house and to present their full assortment of products for the kitchen. Lifestyle photography was also introduced here to support the main message in this book: kitchen is where we live. Just Ask CampaignIn these unprecedented times, you may have unprecedented needs.Humanity symbol design.